CEO update - My first 100 days

SpectrumOne will become the best Martech company in Europe! This is our goal,
vision, and driving force. Every day! By analyzing the various players that
exist, their strengths and offerings, we have found our place in data analysis
and communication where we deliver a value.

It has been about 100 days since I took over as CEO. Hundred days filled with
many decisions, countless customer and partner meetings and a whole new insight
into the market we operate in.

Since in the 1990s it has been the overall priority of each company to
accumulate and collect as much data as possible, which is now rather to have
CONTROL of RIGHT data, i.e. data about the customer. We can help companies with
this in a uniquely simple and efficient way.

Our platform consists mainly of three verticals, these are data
management, analysis & visualization and communication. In order to become the
best Martech company in Europe, we must be able to offer something that creates
added value. We will, in order to do so, become partners with the best companies
in the industry. We have good dialogues with those companies and receive
positive feedback on our strategy and action plan going forward. They want to be
part of our journey! This means that we will make ourselves the hottest player
in the market by broadening our offering and becoming a one-stop-shop for
Martech services. We do this partly with commercial partners we associate with,
but we will also co-operate with the education system that provides us with
relevant resources to deliver world-class services to our customers.

The solutions provided by the suppliers in the market are either large American
companies providing software for data analysis which are time-consuming to
implement and expensive or IT-consultants developing tailor-made costly
products. In addition, Nordic market leaders within business and market data are
experiencing a decrease in their volumes due to uncertainty about GDPR. It is
clear that the market's biggest players have not found their identity of the
future Martech market. By bringing in user-friendly high-end technology software
enabling the customers to analyze their own data as well external data, I am
sure we will be successful in the market. Significantly disrupting the market by
combining an easy access to data and at the same time reducing the need for
consultants will eventually take us to a leading position.

Shortly we will close new strategic partners and customers, operate in new co
-operations, and grow substantially organically and by acquisitions. Important
steps into becoming best Martech company in Europe.

On Monday 25/11 I will present our success so far at Stora Aktiedagen at
Sheraton in Stockholm. Welcome to meet us there hear more about our story!

For further information contact:
Hosni Teque-Omeirat
CEO
+46 70 225 18 77
hosni@spectrumone.com

Certified Adviser:
Mangold Fondkommission AB (556585-1267)
Box 55 691 102 15 Stockholm
Telefon: +46 8 503 015 50
ca@mangold.se
www.mangold.se

About TargetEveryone

TargetEveryone is a MARTECH company, enabling our clients to streamline their 1
-1 digital marketing, content and experiences within one SaaS online platform.
Our unique solution makes marketeers able to easily target exactly the customers
they want, and communicate with them in the channels they prefer, to maximize
ROI. Our clients can easily segment their customers based on CRM data, market
data and transactional data. Further, they can use a campaign editor to quickly
build campaigns, and distribute these through our multichannel distribution
system either by Email, SMS or SMS landing pages. TargetEveryone´s headquarter
is in Oslo, with branch offices in Sweden, Holland and USA. TargetEveryone is
listed on Nasdaq First North Growth Market in Stockholm and Merkur Market in
Oslo.

www.targeteveryone.com

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